How to sell on the rapidly-growing Amazon Brazil
Amazon’s ever-expanding global network is reaching new markets every day, and the company has now made it easier for Sellers to access those in Brazil.
Amazon Brazil offers extensive opportunities for Sellers, with 31.4 million users and over 100 percent year-on-year growth of overall traffic on Amazon.com.br according to internal reporting.
Amazon Brazil launched its fulfilment and delivery network in early 2019 with Amazon Prime starting in September later that year. Amazon Brazil Prime includes items sold and delivered by Amazon, or by partner sellers, including small and medium-sized Brazilian companies. Customers can take advantage of hundreds of offers on Amazon Brazil, with payment by boleto bancário, a popular Brazilian cash-based payment method with 15 percent market share
Now, if you’re a a US-based Amazon seller, you can open a store on Amazon Brazil by using an Amazon America Unified Account. This is the same access granted to stores in Mexico and Canada, with no registration process required and no additional monthly subscription fees for unified accounts.
The process starts by submitting your merchant token through Seller Central, and once you have an Amazon America Unified Account you can switch between Amazon.com, Amazon.ca, Amazon.com.mx, and amazon.com.br. This allows you to list products and manage orders in multiple marketplaces - and it doesn’t have to be all three available ones, you can choose whatever combination suits your selling needs.
Holly Sloan, Senior Case Handler at Thompson and Holt, outlines some of the key benefits of having an America Unified Account. She explained: “Amazon continues to push into exciting new markets around the world and Brazil is certainly one of those. Having an America Unified Account already had the benefit of being able to trade easily in Canada and Mexico, and Brazil adds another significant opportunity for Sellers in that part of the world.
“Having a Unified Account allows you to share listing information and manage your inventory across the four marketplaces available. The Manage Orders and Order Report sections let you keep track of sales in multiple different countries relatively easily, and there is a single monthly selling plan subscription fee to keep everything together.
“The Unified Account also has access tools and services to help you manage your business when it is branching into new markets, and you can be paid to your local bank in your local currency thanks to the Amazon Currency Converter for Sellers.
“If you’re already selling in America and looking for ways to expand naturally, it’s certainly an option that’s well worth looking into.”
Worried about an Amazon suspension?
If you have found yourself suspended while selling on Amazon, contact Thompson and Holt for a free LiveChat to get your Seller business back online as quickly as possible.
Thompson and Holt are also offering a free month’s trial of their Monitor and Protect service to help sellers prevent a suspension of ASINs or an their account during the COVID pandemic, more information on how to protect your Amazon seller account from a suspension can be found here.