The 10 most common reasons for Amazon suspensions in 2021
Updated: Apr 2
Thompson and Holt specialise in reinstating suspended Amazon accounts as quickly as possible, and as such, see the entire scope of reasons for being excluded on a daily basis.
Here, Laura Monk, Senior Case Handler at Thompson and Holt, outlines the 10 most common reasons for Amazon suspensions at the company.
1. Inauthentic Complaints
“This is the most frequent type of suspension reported by Amazon Sellers, and is something that Amazon takes very seriously. We strongly advise any Seller to avoid any possibility that they are selling inauthentic items on their account because it will be picked up. New issues that have arisen in recent years have been when rival Sellers or buyers make baseless complaints about a purchase, and Amazon suspends them anyway. This is something that Thompson and Holt can certainly help with so get in touch.”
If you find yourself with an inauthentic suspension notice then you should read this - What to do if Amazon request supplier invoices?
2. Infringement of Copyright
“This is related to intellectual property issues and using images or texts belonging to someone else when putting together an Amazon product listing. You must have the approval from the rights owner when doing this, otherwise you are opening yourself up to exclusion. It’s another area that Amazon is very keen to police.”
To avoid IP issues we recommend that Sellers use IP-Alerts.com to see if there are any known issues with products before they sell the item.
3. Unauthorised Sales
“This occurs if you are selling something without the prior permission of the Registered Brand Owner. If you do that without having secured their permission, they can register a complaint with Amazon and then you could find yourself quickly suspended. We still see this quite a lot at Thompson and Holt even though it’s something that is easily avoidable.”
4. Being Hacked
“This is something that is less avoidable but increasingly common. Amazon has seen an increase in cases where Seller accounts are hacked and bank account information is changed, with the funds being transferred to the hacker’s account. Not only is that a disaster financially, but it results in Amazon suspending the account until the issue is resolved. It’s done in the best interests of the Seller but can still be damaging if you’re offline for long. Thompson and Holt can help get you back selling as quickly as possible in this scenario.”
5. Using Multiple Seller Accounts
“This is another issue that Amazon has been strong in clamping down on. You can apply to Amazon for multiple accounts if you qualify via their terms and conditions and it’s for legitimate business reasons. But doing it without permission, or in a bid to serve black hat tactics that are banned on the site, is going to see you suspended quickly - for all linked accounts.”
Read our full log post on what happened last time Amazon targeted Sellers with multiple accounts.
6. Sale of Restricted Products
“Certain types of products are restricted by Amazon, most notably ‘The sale of illegal, unsafe, or other restricted products listed on these pages, including products available only by prescription’. There is also a list provided by Amazon of banned items, and products that are not eligible for selling through Amazon FBA. Make sure you are familiar with both or risk having your account suspended.”
7. Steering buyers away from Amazon
“There has been a trend of Sellers on other marketplaces such as eBay, Shopify and Walmart, using Amazon as a means of promoting those accounts and pushing them away from Amazon. Understandably this is something Amazon itself is not at all keen on. Expect a warning initially, but after that you will be suspended.”
8. Poor Customer Service Score
“Amazon is such a customer-focused business that their feedback is always going to be crucial to them. The have the below expectations for each Amazon Seller, and if you fall underneath those, you are likely to receive a performance notification that suspends the account. It’s completely avoidable if you’re on top of your account’s performance and stay above the following measures.”
Order defect rate: <1%
Pre-fulfilment cancel rate: <2.5%
Late Shipment Rate: <4%
9. Paying for Feedback and Reviews
“Amazon has put a lot of resources into tackling this issue, but as recent blogs on Thompson and Holt have outlined, it is something that is certainly still happening and on a pretty significant scale. You are not allowed to manipulate the reviews you receive on Amazon either by paying for fake reviews or offering certain incentives to genuine customers. Amazon is now issuing law suits as well as suspending accounts, so it’s a tactic you must avoid at all costs.”
If you want to increase your Amazon feedback then you should read - tips on how to get great reviews on Amazon.
10. Invalid Credit Card
“There are a number of potential issues related to the credit card linked to your account that can lead to suspension, including updating its information, payment failure, or invalid card details. If you do receive a notification telling you to update your card details, take prompt action to avoid being suspended.”
Worried about an Amazon suspension?
If you have found yourself suspended while selling on Amazon, contact Thompson and Holt for a free LiveChat to get your Seller business back online as quickly as possible.
Thompson and Holt are also offering a free month’s trial of their Monitor and Protect service to help sellers prevent a suspension of ASINs or an their account during the COVID pandemic.