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How to Open an Amazon Seller Account

To sign up, you can go through a few different self-service options:

  1. Go to, then click on “Start selling” link.

  2. Go to, then click “Register now” button or the “Selling on Amazon” link (both take you to

  3. Go to the bottom of the home page and click on “Sell on Amazon” under the “Make Money with Us” section.


First, you will need to decide what type of seller you want to be: a Professional Seller or an Individual Seller. Professional Sellers are typically sellers that plan to list more than few handfuls of products and expect to be regular sellers in the future, whereas individual sellers are typically sellers that have a small supply of product that they want to sell. Drop shippers and Private label sellers often sell as a Professional Seller or as an Individual Seller.


What are the differences Between an Individual Seller and a Professional Seller

There are five main differences between a Professional Seller and an Individual Seller account on Amazon:

  1. Monthly fee:
    Professional Sellers pay a $39.99 monthly fee for their account, even if they don’t list or sell anything. Individual sellers don’t pay a monthly fee. 

  2. Listing fees:
    Individual and Professional Sellers pay the same referral fees on product sales, Individual sellers are charged a $0.99/per item fee for each unit that sells. Professional sellers don’t pay this fee. While an Individual Seller pays no monthly fee for your seller account, you will pay a per-item $0.99 fee on each sale in additional to the usual Amazon referral fees. Given that the Professional Seller monthly fee is $39.99, if you plan to sell more than 40 units a month, you may want to consider getting a Professional Seller account just for the purpose of saving on the per-item fee. Also keep in mind that you’re allowed to change back and forth between being an Individual Seller and Professional Seller. 

  3. Shipping rates:
    Only professional sellers can set their own shipping rates they charge Amazon customers. If you plan to make shipping a profit center for you, it can be very important to be able to set your own shipping rates that you charge Amazon customers. But remember, Amazon charges you referral fees on the combined product price and shipping cost, so you’ll want to factor that referral fee into your shipping rates.

  4. Listing new products:
    Apart from a few minor exceptions, only Professional Sellers can create new listings for products never offered before on Amazon. Individual sellers can only add their offers to listings already created on Amazon.

  5. Gated categories:
    Only Professional Sellers can apply to be allowed to list and sell in the dozen or so categories of products that are currently gated on Amazon. These categories include Automotive & Powersports, Collectable Books, Collectable Coins, Entertainment Collectables, Fine Art, Gift Cards, Jewellery, Music & DVD, Major Appliances, Sports Collectables, Streaming Media Players, Video, DVD, & Blu-ray, and Watches.

Information You Need to Streamline and Speed up Your Seller Registration

The registration process is straightforward and can be completed in under an hour, there are a number of pieces of information you want to have in advance in order to avoid a verification suspension. While the rules for signing up on Amazon differ from country to country, let’s focus on what it will take to get registered on, the US marketplace. While you can stop the registration process partway through and return to it later, it’s much easier to collect the following five pieces of information before you start the registration process:

  1. Your legal business name, address, and contact information.

  2. An email address that can be used for this company account. This email account should be set up already, as you will start receiving important emails from Amazon almost immediately

  3. credit card with a valid billing address

  4. A phone number where you can be reached during this registration process - Amazon do occasionally call Sellers and it's much easier to resolve issues over the phone with Amazon so make sure this number is kept up to date.

  5. Your tax identity information (your Social Security number or your company’s Federal Tax ID number). To submit your tax identity information, the registration process will take a brief detour to a “1099-K Tax Document Interview,” where your tax information is submitted and verified. Amazon is required by the IRS to collect your tax ID information so the IRS can be notified of any possible taxable earnings you make through your Amazon account. 

Once you’ve provided all of this information, you’re a registered seller on Amazon. 

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