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Amazon account suspended for "Inauthentic Item"? 

Do you need an Amazon Appeal and plan of Action for Inauthentic Item Complaints?
We can help write you an Inauthentic Amazon Appeal and Plan of Action. Accounts are usually reinstated within 2-3 days.

We receive lots of enquiries from Amazon Sellers who need help writing an appeal letter because they have been suspended for selling inauthentic items. All the Sellers who we help are able to provide genuine invoices to show that their products are authentic.


It can be very frustrating when an Amazon buyer uses the word 'fake' in a review as Amazon pick up on this and it is then up to the Amazon Seller to prove that the item is authentic. Even if the Seller has sold thousands of products and has very positive feedback Amazon will ask you to prove that the item was Authentic.

Amazon will usually ask you to provide 

1. A detailed Appeal letter and plan of action

2. Copies of invoices from the suppliers

We often speak to Amazon Sellers who have tried their best in putting together an Inauthentic Item Appeal Letter and Plan of Action only to have misunderstood what Amazon are looking for, it's usually only after a few weeks and several frustrating emails that the Sellers get in touch for some advice and ask us to take over the process. While we can and do help out it is much quicker and simpler to get it right first time.

If you have received an Amazon suspension email about inauthentic items and want us to help you write the appeal or need some help or guidance please get in touch. Simply complete the yellow enquiry form, phone us on 00441618852365 or email us at

Below is an example of an Inauthentic Suspension Email from Amazon.



We have removed your Amazon selling privileges because of buyer or rights owner complaints we received. Please see below for some examples of the listings we have received complaints about: 

Complaint Type: Inauthentic 

To maintain a trusted marketplace for buyers and sellers, we take immediate action when we identify buyer or rights owner complaints regarding the condition and authenticity of products. You can view previous emails about complaints in the Performance Notifications section of Seller Central

What you can do 

If you would like your selling privileges reinstated, respond to this message with a plan of action that includes the following:  

1. Description of the issues that caused the complaints. 
2. Explanation of the steps you have taken to resolve the issues and ensure that similar complaints won’t happen again. 
3. Any additional details you would like us to know. 

To find more information on how to submit your plan of action, search “Appeal the Removal of Selling Privileges” in Seller Central Help. 

For “Inauthentic” complaints include the following for each ASIN:  

1. Copies of invoices or receipts from your supplier issued in the last 365 days. These should reflect your sales volume during that time. 
2. Your supplier’s contact information including name, phone number, address, and website. 

You can remove pricing information, but make sure the rest of the document is visible. You can send us a pdf, jpg, png, or gif file. 

Please be assured that your distributor’s or supplier’s contact information will remain confidential - Amazon puts great effort in maintaining the confidentiality of our customer's information. 

What happens next 

We’ll review the information you send and get back to you with an answer as soon as possible. When we respond, we may ask you for additional details or to revise your plan of action. If your plan of action sufficiently addresses the complaints, we will consider reinstating your selling privileges. 

While your account is restricted, this may also have an impact on your Selling on Amazon payment account. 

Please understand that if you are unable to submit a sufficient plan of action within 17 days, we may permanently remove your selling privileges. 

Learn more 

Sellers should understand our policies. To learn more, search for “Policies and Agreements” in Seller Central Help. 

We appreciate your cooperation.


Seller Performance Team 


Get in contact now if you want some help in writing your Inauthentic Item Appeal Letter and Plan of Action. Complete the yellow enquiry form, phone us on 00441618852365 or email us at

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"I was a little sceptical at first but desperate to get selling on Amazon. I completed the form on the website and sent a few emails Steven responded to my initial email within 15 minutes, I can remember it was 10 o’clock at night, I didn’t think anyone would answer. Steven put my mind at rest and explained that they deal with the same queries every week and for me not to worry – easy for him to say as this was my livelihood! He put an action plan together, he certainly knew the correct things to say to Amazon. If you have had your Amazon account suspended it’s the worst feeling ever - don't mess about making a plan of action yourself only to have it rejected by Amazon like I did. Speak to Thompson and Holt and leave it to the professionals you will have your account back. My Amazon account was up and running the very next day. I would definitely recommend Thompson and Holt to anyone looking for help."

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