Amazon Sellers enjoy record-breaking Christmas
Amazon has released figures stating that third-party sellers sold more products than ever before over the Christmas period - with small businesses at the forefront.
Amazon says that small businesses sold nearly half a billion items in America alone, and that the company's third-party selling partners now account for nearly 60 percent of total sales.
According to Amazon: “Amazon's selling partners bring products from Black, military family, and woman-owned businesses, as well as handcrafted goods made by artisans, to customers.
“This holiday season, Amazon customers purchased nearly half a billion items from small businesses in the US alone. Trending small business categories included Home, Beauty, Kitchen, Toys, and Apparel.”
In the release, Amazon vice president of worldwide selling partner services Dharmesh Mehta explained: “I want to acknowledge that while this has been a challenging year, I appreciate how our selling partners have delivered for customers while navigating this uncertain economic climate.
“We recognise that there are many ways for entrepreneurs to reach customers and grow their brand, and we are grateful that a growing number of amazing small businesses continue to choose our store. We remain committed to their success, and will continue innovating to build the tools and services that help their businesses thrive and provide customers with a truly exceptional shopping experience.”
Thompson and Holt managing partner Craig Gedey says that the figures show the power that Amazon continues to have despite the current economic climate. Gedey explained: “In lots of areas around the world people are dealing with a cost of living crisis, and that has certainly affected a whole host of businesses.
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“But Amazon continues to offer significant opportunities for people to start and grow their businesses if they approach it in the correct manner. The sheer size of the marketplace ensures that there are chances for definite growth if done sensibly but with ambition.
“Of course with that marketplace comes significant competition, but at Thompson and Holt we firmly believe that the positives outweigh the negatives in taking your small business to Amazon in the majority of cases.
“We will be putting together a blog to help new businesses maximise the opportunities that exist on Amazon even as a new Seller and we expect those to continue to grow in 2023.”
If you have found yourself suspended while selling on Amazon, contact Thompson and Holt for a free LiveChat to get your Seller business back online as quickly as possible.