Thompson and Holt backs fake review clampdown
Thompson and Holt has welcomed news that Amazon is taking legal action against the administrators of more than 10,000 Facebook groups.
Reports on the BBC this week stated that the legal action will focus on five main marketplaces in America, UK, Germany, France, Italy, Spain, and Japan.
They also uncovered the fact that one group, called “Amazon Product Review”, was removed by Facebook’s owners Meta after it grew to 43,000 members.
The BBC report explained: “Once the people in the group had purchased selected products and left their reviews, the administrators would refund them. A wide range of goods was involved, including car stereos and camera tripods.
“The group admins disguised key phrases that would otherwise have been flagged by Meta's automated tools designed to seek out rule-breaking.
“One example shared was a Facebook post offering "R*fnd Aftr R*vew" (refund after review). Around half of the groups were taken down by Meta once they were reported by Amazon. However, Amazon told the BBC the administrators of all of them were being targeted.”
Meta said in a statement: "Groups that solicit or encourage fake reviews violate our policies and are removed. We are working with Amazon on this matter and will continue to partner across the industry to address spam and fake reviews.”
Thompson and Holt managing partner Craig Gedey has welcomed the move. He said: “This shows very publicly how serious Amazon is about fake reviews, with the legal action going beyond simply attempting to have groups on social media sites removed.
“That should act as some kind of deterrent for those involved, and comes after Amazon pursuing four companies legally it accused of deliberately flooding the site with fake reviews earlier this year.
“With the proposals currently being considered in the UK to make it illegal to pay someone to write or host fake reviews, the net is slowly closing in on this practise after years of it going almost unchallenged in some areas.
“At Thompson and Holt we have seen first hand how damaging the practise can be, both for Sellers that are acting correctly, but also consumers, which massively undermines the credibility of the entire site and has long-reaching impacts.
“Amazon of course is fully aware of this, and it’s encouraging to see its stance against the practise stepping up another notch again. Long may that continue.”
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