The trio of mistakes all Amazon sellers should avoid
The internet is full of advice and ways that Amazon Sellers can take various steps to get more out of their online businesses - but avoiding crucial mistakes is just as important.
Thompson and Holt’s senior case handler Laura Monk has seen first hand the errors that Sellers make on a regular basis, and has picked out the three biggest ones she would avoid at all costs if you want to be successful on Amazon.
1. Expecting immediate results
Thompson and Holt’s Laura Monk: “This is something we hear about a lot. There is so much positive publicity around Amazon, the money that it generates and the opportunity it provides. All of that is accurate of course, but it doesn’t mean that you just open an account and sit back and watch the money pouring in. Becoming successful on Amazon requires research, diligence and fundamental hard work, because the competition on the site is so significant. Whatever your product, you will have a considerable amount of competition for price, speed and quality, and if they’ve been selling on the platform for a long time, it gives them an immediate advantage. Take your time to look into the products you want to sell and which ones are successful on Amazon, and be armed with as much knowledge as possible before starting. It won’t happen overnight and will require work - accepting those two basic facts will stand you in good stead at the start of your Amazon journey.”
2. Not being active enough on Amazon
Thompson and Holt’s Laura Monk: “In many ways this is linked to the first mistake, but can happen further down the line of your Amazon experience. Treating Amazon as a passive sales outlet is a recipe for disaster. Amazon is constantly changing and updating its rules, new Sellers come and go frequently, and markets are always on the move. To get the most out of your account and tap into the opportunities that are definitely there, you need to be across all of those and adapting as quickly as possible. If a rival Seller suddenly runs a promotion that directly affects what you’re selling, you need to be able to respond to that, and not being active will prevent you from doing that. Similarly if Amazon runs its own promotion or changes its terms and conditions, it won’t take you long to slip down the pecking order if you’re not moving with the times. You might have heard about a ‘set it and forget it’ strategy to selling online - that certainly does not apply to Amazon on any level.”
A great time to run a promotion would be on Amazon Prime day.
3. Underestimating advertising on Amazon
Thompson and Holt’s Laura Monk: “Ignoring the importance of advertising on Amazon is a crucial mistake. This is the world’s most competitive online selling marketplace. Rivals are everywhere you look, and most of them are looking for every single way to get an edge over you and others. Failing to use what is a well-tested and analysed system will put you being those Sellers. Not every advertising package will be suited to your products, and it’s worth experimenting at a low level to gain a handle on what does. It’s a powerful and effective way to boost your sales and gain a genuine return on what you invest into it.”
If you have found yourself suspended while selling on Amazon, contact Thompson and Holt for a free LiveChat to get your Seller business back online as quickly as possible.