• Craig Gedey

Amazon Prime Day move again

Amazon has informed online retailers that this year’s Amazon Prime Day is now set for October.

Amazon sent an email to Sellers last week stating that while “the exact Prime Day dates have not been announced”, it will be pushed back again for a third time this year.

The email stated: “Every year, Prime Day is a huge hit with customers, who enjoy some of the best deals of the year.

“A definitive date will be announced as we get closer to the event.”

A different email sent out added that Prime Day is set “for the first half of October”.

It added: “I understand this is a change to the previously communicated timing, however, you can consider this date update final.”

The annual two-day event was scheduled for July before it was postponed, and was then set for September.

What is Amazon Prime Day?

Prime Day was created in 2015, and the shopping holiday is viewed as one of Amazon's biggest sales events.

For Prime Day, Amazon and sellers on its marketplace give Prime members discounts over the course of a few days.

Last year's Prime Day deals lasted 48 hours, so there were two full days of discounts, and it is expected there will be something similar in 2020. Amazon has historically picked a Monday to start the deals and Prime Day usually runs through until Tuesday.

Reuters had reported in April that Prime Day would be postponed until August and that the company suffer $100 million losses from the excess devices - such as Amazon Echo speakers - it may have to sell at a discount.

But it also affects third-party merchants who have come to depend on Amazon's platform for revenue.

Thompson and Holt managing partner Craig Gedey said: “As we have previously stated, Prime Day has the potential to act as a very welcome income spike after what has been a very trying time for many Sellers. We had heard that Amazon Prime day would be in September.

“The delay isn’t ideal, but it does keep Prime Day 2020 alive as and gives Sellers a bit more time to plan how best to use the event.

“For many of them, they will be hoping to benefit a late-year upturn in sales after what has been the most difficult online environment they will have seen.

“It’s not just been the downturn in retail generally during the coronavirus pandemic - some were unable to use Amazon warehouses to ship their products for extended periods, while critical products were rightly prioritised.

“There is still significant uncertainty about how the virus is being contained in areas of America in particular, so any ray of light, no matter how small, will be welcomed by many Sellers.

“Hopefully, consumer confidence generally will be higher by the time October arrives, the world’s economy will be in a stronger position and Amazon Prime Day can help Sellers in turning their businesses around again.”

Amazon Seller Prime Day Email Check List

One of the emails sent last week included a list of requirements and deadlines for submitting Prime Day promotions.

September 25 is the last day for sellers to get their exclusive discount deals approved.

All inventory for Prime Day must be in transit by August 20, and the cutoff date for products fulfilled through Amazon is September 11, the email said.

Amazon Prime Day is one of the best times for Amazon Sellers however it is also the time when we see the most Amazon suspensions.

What to do if your Amazon account is suspended?

If you have found yourself suspended while selling on Amazon, contact Thompson and Holt for a free LiveChat to get your Seller business back online as quickly as possible.

Thompson and Holt are also offering a free months trial of their Monitor and Protect service to help sellers prevent a suspension of ASINs or an their account during the COVID pandemic, more information on how to protect your Amazon seller account from a suspension can be found here.

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