Amazon Seller 2020 verification checks - how to avoid and deal with a verification suspension
Updated: May 30
When you sign up to sell on Amazon’s global eCommerce platform, there is a crucial two-part process that determines who you are and whether you will be accepted. It’s a system that was first implemented in 2016 and 2017, and has now developed to what it is now.
Amazon Seller Verification Checks
The two basic elements of the Amazon Seller verification check are as follows. Firstly, you must answer a series of questions through an online form about yourself and your business. Secondly, you must then provide information that verifies who you are. So what information does Amazon require? Jungle Scout lists the following, which apply specifically to the US market: * Your business information, including: legal business name, business address, contact information, including an email address for the company account. * An internationally chargeable credit card (If the credit card isn’t valid, Amazon will cancel your registration). * Phone number (Amazon may need to reach you during the registration process, and uses your phone number to verify your account). * US only Federal Tax ID - this can be your social security number, your business’ Federal Tax ID number or your State Tax ID. You don’t have to have a business entity to sell on Amazon, and can do so as a sole proprietorship, although it would be beneficial in the long-term to establish a company. Amazon then requires two types of documents to verify your or your businesses identity. Again for the US, this is your National ID card, plus credit card statements, bank statements or utility bills sent to your stated address.
Must be a government-issued identity card that is distributed and recognized by the country where you are a citizen or resident. The full name on the national ID should match the full name on your registered Amazon account. Your identity document must be in one of the following languages: Chinese, English, French, German, Italian, Japanese, Portuguese, or Spanish. If it is not in one of these languages, provide a copy of your passport or a notarized translation of your document in one of these languages. The document should not be expired. The date of birth in the national ID should match the date of birth provided during the Amazon seller account registration process.
The name of the point of contact or company mentioned on the statement should either match the point of contact name or business name provided during registration. Document should be easily readable and must have been issued within the past 90 days.
The official Amazon verification page for North American (US, Canada, Mexico) accounts can be found here.
Amazon Seller verification checklist
1. Make sure the personal/business details you registered with Amazon are up to date and accurate.
2. When Amazon request documents make sure they match the details registered in Seller Central. They should match word for word.
3. Do not send documents that do not match as this will only prolong the verification process.
4. Send the documents in the format Amazon request them.
If you get the verification right it can be completed within a few days.
Amazon Verification Nightmare
So why does Amazon put these measures in place? Thompson and Holt Craig Gedey explains. Gedey said: “Ultimately Amazon wants to protect its customers from bad practise on the site. As such a customer-driven organisation, they do not want to host Sellers who focus purely on profits above the quality of their products and the experience involved in buying them. “As such, they also want to protect buyers from the ‘black hat sellers’ who use unethical tactics to win sales. And they want to eliminate Amazon from as much of the counterfeiting and money-laundering practises which have blighted it in the past as possible. “On those fronts, it appears to have been a relatively successful introduction that has reduced many of those practises, without eliminating them completely. “That may be in part due to the fact that accounts created prior to 2016 were not subject to the same checks, and the system has not yet been backdated. However some observers believe it is only a matter of time before that is implemented as part of the crack down on poor practises, and as such, we advise Sellers that have been on Amazon for five years or more to start preparing their own verification documents in case that is introduced at relatively short notice.” It’s also worth noting that there can be issues with this process - as Gedey points out. He added: “The format of the documents you send have to be right. Amazon has very specific guidelines for how they want the documents to be submitted, and Sellers who send in poor scans, or incomplete and/or incorrect information, can be rejected automatically. “Make sure you send the full documents they ask for. Sellers sending a single page of a bank statement or bill are likely to be turned down. And your billing and residence information has to match - if they don’t, you are also facing a swift rejection.Send the documents in the format Amazon request, if they request a pdf then send a pdf, don't be surprised when Amazon reject your account because you sent an excel document. “It’s also worth noting that Sellers can be suspended during the verification process. Given that can take weeks or months to rectify, it’s something you should be keen to avoid. Verification of Amazon accounts was the sixth most popular reason for Amazon suspensions in 2020 so far.”
Amazon Seller verification Failed Email
Hello Amazon Seller, We are reviewing your Amazon seller account because we were unable to verify some of the information you provided. During our review, you will not be able to sell on Amazon.Please ship any open orders. If you have any funds in your account, they will be available after any amounts paid for A-to-Z claims or chargebacks on your orders have been deducted. This usually takes about 90 days, but funds may be held longer. How do I reactivate my account? Please provide the following documents and confirm that there is a valid credit card on file: -- A bill that is dated within the last 90 days for piped or natural gas, electricity, water, or internet service with name and address visible -- Business license, if applicable. How do I send the required information? You can send files in .pdf, .png, or .gif format. These documents must be authentic and unaltered. Please submit your documents by following this link. We're here to help You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please send an email to payments-funds@amazon. Once we receive your documents, we will review them and decide whether you may sell on Amazon again. You can view your account performance at or select Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health dashboard shows how well your account is performing against the performance metrics and policies required to sell on Amazon. --iOS App --Android App Sincerely, Seller Performance Team Amazon.com http://www.amazon.com
As you can see Amazon are very prescriptive of the information they require, most sellers should be bale to provide these documents.
Should Amazon Sellers use Virtual Office address to register their account?
Some sellers use a virtual office address either through choice or they live in a different country for example there are many Sellers who sell on Amazon.com and Amazon.co.uk who are residents of Ukraine. These sellers use virtual offices in the UK and US to register their accounts. The problem with using virtual office address is that Sellers often have no utility bills. These sellers often struggle to verify their business address and lose their accounts, some Sellers have had their funds withheld by Amazon.
If you have had your Seller Account Suspended because of a verification issue, contact Thompson and Holt for a free LiveChat to get your Amazon Seller business back online as quickly as possible.