Craig Gedey
High Risk Brand List - What Not To Sell on Amazon
Updated: May 30, 2020

We are often asked if there are any brands which Amazon sellers should avoid selling to minimise the risk of an ASIN or account suspension. Our standard reply is that providing you have permission to sell the products and they are sourced from a reputable supplier who has written permission to sell the brand you will be fine.
Amazon drop shippers are at a high risk of an Amazon suspension for Intellectual Property complaints. Most drop shippers make the assumption that if Amazon allows them to list the product they have permission. This is not the case and multiple infringements will result in a suspension.
In the summer of 2019 Amazon introduced Amazons Top Brand feature which increased the competition in certain categories. Amazon takes two factors into consideration when awarding the honor: the amount of products a brand sells and how many different products they offer in the first place. In other words, companies that make a narrow range of goods, but sell a lot of them, are likely to be Top Brands.
We always advise Amazon Sellers to obtain copies of distribution letters, certificates etc before they list the products just in case Amazon request these as this would speed up the reinstatement time should the account or ASIN be suspended.
More companies are taking legal action to protect their brands and as a result Amazon continue to restrict brands. Sellers often believe that because they are not restricted to sell these products they can simply source the items and sell the products, this can cause huge implications. Many sellers are getting their accounts either temporarily or permanently suspended as a result.
We have put together a list of the 600 most common Amazon Gated brands that cause Amazon suspensions, this list is drawn up from over 6,000 Amazon Sellers that Thompson and Holt assessed between 2018 and 2020. The issues from these brands range from a very high risk to a moderate risk, some brands issue cease and desist emails. If your account is suspended due to listings high risk Brand contact Thompson and Holt for immediate help and assistance.
There are many Amazon third party services which offer help and assistance with ungating restricted Amazon brands, Amazon Sellers should carry out their own due diligence on these providers and satisfy themselves that they are not breaching Amazons ToS. It's also important that Sellers have a 'Good Seller Performance Measurement' as this will not harm any future applications for ungating categories.
Please note that this list is not exhaustive and is constantly being updated. If you know of any additional brands that have caused you issues please leave a comment at the bottom of this page or email us at info@thompsonandholt.com
List of Brands to be cautious of Selling on Amazon
1Com
3Ns
3Ns Kinesiology
A World Of Deals
Aden & Anais
Adidas
Aerobie
After Inked
Agfaphoto
Ahava
Air
Akai
Alpha
Altec Lansing
American Girl
Amope
Amovo
Anastasia
Andoer
Angels Fancy Dress
Angelsounds
Anki
Ann Williams group
Ansr
Apple
Aquafina
Aquapix
Art Of Shaving
Asantee
ASOTV
Audio Technica
Audiotech
Australian Gold
Avon
Baby Born
Baby Bullet
Baby Dumpling
Babybjorn
Babyliss
Babyplus
Babyplus Company
Baggallini
Balm Cosmetics
Bamix
Bandai
Bargain Max Decals
Bassbuds
Bayer Advantage
Beaba
Beachbody
Beats By Dre
Beauty by Earth
Beauty Pet
Belkin
Benchmade
Benefiber
Berwick
Besdata
Best Home
Bestomz
BH Costmetics
Bic
Billy Jealousy
Biolite
Birkenstock
Black & Decker
Black Diamond
Bliss
Blue Microphones
Bodum
Body Shop
Boley
Borghese
Bose
Boston
Boston Acoustics
Bpro
Brach’s
Bracoo
Braggs
Braggs Apple Cider Vinegar
Bratz
Braun
Breville
Britannia
Britannia Games
Britax
Brookstone
Buck
Bulbhead
Burberry
Burt’s Bees
Butter London
Butterick
Buxom Buxom
Cable Matters
Calphalon
Calvin Klein
Canary
Cane & Austin
Canon
Capital Brands
Carter’s
Casio
Caudalie
Cel-Fi
Chanel
Chemex
Chi
Chico
Chinkyboo
Chloe
Christian Dior
Citizen
ClicTime
Clinique
Cloud B
Coach
Cole & Mason
Coleman
Color WOW
Columbia
Comfylife
Comic Concept
Comic Images
Comic Maker
Comic-Concept
Comtrex
Converse
Crabtree & Evelyn
Craft-tastic
Crayola
Crocs
Crosley
Cross
Crucial
Cuddl duds
Cuisinart
Cult Cosmetics
Dandy Blend
Davey
Davidoff
DBPower
Ddf
Dead Sea
Deborah Lippman
Deejo
Dell
Delorghi
Denon
Deny Designs
Deuter
Dewalt
Dickies
Diesel
Discovery Kids
Disney Frozen
DJI
Dkny
Dockers
Dog & Bone
Dol