Craig Gedey
High Risk Brand List - What Not To Sell on Amazon
Updated: May 30, 2020
We are often asked if there are any brands which Amazon sellers should avoid selling to minimise the risk of an ASIN or account suspension. Our standard reply is that providing you have permission to sell the products and they are sourced from a reputable supplier who has written permission to sell the brand you will be fine.
Amazon drop shippers are at a high risk of an Amazon suspension for Intellectual Property complaints. Most drop shippers make the assumption that if Amazon allows them to list the product they have permission. This is not the case and multiple infringements will result in a suspension.
In the summer of 2019 Amazon introduced Amazons Top Brand feature which increased the competition in certain categories. Amazon takes two factors into consideration when awarding the honor: the amount of products a brand sells and how many different products they offer in the first place. In other words, companies that make a narrow range of goods, but sell a lot of them, are likely to be Top Brands.
We always advise Amazon Sellers to obtain copies of distribution letters, certificates etc before they list the products just in case Amazon request these as this would speed up the reinstatement time should the account or ASIN be suspended.
More companies are taking legal action to protect their brands and as a result Amazon continue to restrict brands. Sellers often believe that because they are not restricted to sell these products they can simply source the items and sell the products, this can cause huge implications. Many sellers are getting their accounts either temporarily or permanently suspended as a result.
We have put together a list of the 600 most common Amazon Gated brands that cause Amazon suspensions, this list is drawn up from over 6,000 Amazon Sellers that Thompson and Holt assessed between 2018 and 2020. The issues from these brands range from a very high risk to a moderate risk, some brands issue cease and desist emails. If your account is suspended due to listings high risk Brand contact Thompson and Holt for immediate help and assistance.
There are many Amazon third party services which offer help and assistance with ungating restricted Amazon brands, Amazon Sellers should carry out their own due diligence on these providers and satisfy themselves that they are not breaching Amazons ToS. It's also important that Sellers have a 'Good Seller Performance Measurement' as this will not harm any future applications for ungating categories.
Please note that this list is not exhaustive and is constantly being updated. If you know of any additional brands that have caused you issues please leave a comment at the bottom of this page or email us at info@thompsonandholt.com
List of Brands to be cautious of Selling on Amazon
1Com
3Ns
3Ns Kinesiology
A World Of Deals
Aden & Anais
Adidas
Aerobie
After Inked
Agfaphoto
Ahava
Air
Akai
Alpha
Altec Lansing
American Girl
Amope
Amovo
Anastasia
Andoer
Angels Fancy Dress
Angelsounds
Anki
Ann Williams group
Ansr
Apple
Aquafina
Aquapix
Art Of Shaving
Asantee
ASOTV
Audio Technica
Audiotech
Australian Gold
Avon
Baby Born
Baby Bullet
Baby Dumpling
Babybjorn
Babyliss
Babyplus
Babyplus Company
Baggallini
Balm Cosmetics
Bamix
Bandai
Bargain Max Decals
Bassbuds
Bayer Advantage
Beaba
Beachbody
Beats By Dre
Beauty by Earth
Beauty Pet
Belkin
Benchmade
Benefiber
Berwick
Besdata
Best Home
Bestomz
BH Costmetics
Bic
Billy Jealousy
Biolite
Birkenstock
Black & Decker
Black Diamond
Bliss
Blue Microphones
Bodum
Body Shop
Boley
Borghese
Bose
Boston
Boston Acoustics
Bpro
Brach’s
Bracoo
Braggs
Braggs Apple Cider Vinegar
Bratz
Braun
Breville
Britannia
Britannia Games
Britax
Brookstone
Buck
Bulbhead
Burberry
Burt’s Bees
Butter London
Butterick
Buxom Buxom
Cable Matters
Calphalon
Calvin Klein
Canary
Cane & Austin
Canon
Capital Brands
Carter’s
Casio
Caudalie
Cel-Fi
Chanel
Chemex
Chi
Chico
Chinkyboo
Chloe
Christian Dior
Citizen
ClicTime
Clinique
Cloud B
Coach
Cole & Mason
Coleman
Color WOW
Columbia
Comfylife
Comic Concept
Comic Images
Comic Maker
Comic-Concept
Comtrex
Converse
Crabtree & Evelyn
Craft-tastic
Crayola
Crocs
Crosley
Cross
Crucial
Cuddl duds
Cuisinart
Cult Cosmetics
Dandy Blend
Davey
Davidoff
DBPower
Ddf
Dead Sea
Deborah Lippman
Deejo
Dell
Delorghi
Denon
Deny Designs
Deuter
Dewalt
Dickies
Diesel
Discovery Kids
Disney Frozen
DJI
Dkny
Dockers
Dog & Bone
Dolce & Gabbana
Doterra
Dove
Dr. Brandt
Dr. Denese
Dr. Dennis Gross Skin Care
Dremel
Dunkin Donuts
Easypix
EB5
Eco Defense
Eero
Elizabeth Arden
Emile Henry
Energizer
Epilady
Epson
Ergobaby
Escada
Essie
Estroven
Eureka
Excedrin Sinus Headache
Eyeko
Farberware
Favorite Findings
Felina
Ferragamo
Fifty/Fifty
Fingerlings
Finnlo
Firstcom
Fissler Gmbh
Fitbit
Fizz Creations Ltd
Flexseal
Flextape
Fossil
Franklin Electronics
Fremantle Home Entertainment
Frozen (Disney)
Frye
Funko
Furminator
Future Play
Garnier
GARUNK
Gatco
GEFU Spirelli Spiral Slicer
Gel-a-peel
Georgie Interactive Puppy
Georgio Armani
Gerber Baby Food
Gibby & Libby
Gigamic
Gigen
Gillette
Ginna Rose Atelelier
Giraffe Bath & Body
Gn Netcom
Go Extreme
Goal Zero
Godefroy Eyebrow Tint
Goextreme
Goldfaden MD
GoldieBlox
Google Chromecast
Graco
Green Mountain Coffee
Griffin
Grill Daddy
Gucci
Guess
Guess How Much I Love You
Gund
Hallmark
Hamilton Beach
Hammer
Hape
Hape International
Harry’s Razors
Hatchimals
Hauptstadtkoffer
Havex Machines
Hbo
Helen of Troy
Helle
Hess
Hilife
Honest Baby
Hoover
Huion
Hydro Flask
Ikea
Inkrite
Inkwrite
Inova
Instyler
Ion
Ion Audio
iPhone
iRobot Roomba
It Works
It’s a 10
Italkonline
Ito Professional
Jabra
Jabra/Gn Netcom
Jack Black
Jane Iredale
Jansport
Japonesque
Jennifer Lopez
Jezebel And Paramour
Jil Sander
Jo Malone
Jockey
John Frieda
Jordan – shoes
Josh Bach
Jouer
Juice Beauty
Juicy Couture
Kaarvie
Kaavie
Kate Spade Watches
Kaytee
KEEN
Kenneth Cole
Kera Therapy
Keter Ltd
Keurig
Kidsbo
Kiehl’S
Kilner
Kind Bars
Kitchen Aid
Kitchenaid
Kitsound
Klean Kanteen
Klipsch
Koolatron
Korres
Kwick Sew
Kylie Cosmetics
L.O.L. Dolls
L’Occitane
L’oreal
La Bella Donna
La Roche Posay
Lacosta
Lalaloopsy
Lamaze
LaMode
Lancome
Lax
Leatherman Tool
Lego
Leicke
Leicke Gmbh
Leicke Sharon
Levi’S
Lifeproof
Linksys
Linxor
Little Green Men
Little Tikes
Livivo
Lodge
Logitech
Lokai
Lol Surprise
Lorac
Louis Vuitton
Luga
Lush
Mac Cosmetics
Macoon
Madax
Magformers
Magic Bullet
Magic tracks
Majestic
Marantz
Marc Anthony
Marc By Marc Jacobs
Marc Jacobs
Mario Badescu
Mario Cosmetics
Marubhumi
Mary Kay
Matrix Biolage
Mattel
Maybelline
M-Digita
Medela
Mega
Megagear
Melissa & Doug
MemorySoft
Menaji Cosmetics
Mensch on a Bensch
Merrell
Michael Kors
Michele
Miele
Mirity
MiroPure
Mizuno
Mlb
Molton Brown
Monsieur Bebe
Monster Headphones
Morning Pep
Moulin Roty
Mrs. Anderson’S
Msi
Munchkin
Mustela
MyLifeUNIT
Nabisco
Nanda Home
Nars
Native Union
Nature Made
Nature’S Sunshine
Neato Robotics
Neewer
Nestle
Neuragen Pn
New Balance
Nickelodeon
Nikon Cameras
Ninja Blenders
Nite Ize
No More Excess
Norelco
North Face
NuBrilliance
Num Noms
Numark
Nutranext
NutriBullet
Nuxe
Obagi
Ocean Pacfic
Offray
Olympus
Onkyo
oofoos
Opinel
Opinet
Oral-B
Orlane
Oscar Blandi
Otter Box
Oxa
Pabobo
Panasonic
Pandora
Paper Magic
Parker Pens
Patagonia
Pavilion
Pecute
Perfect Fitness
Perfume Samples
Perfume Testers
Perricone Md
Peter Thomas Roth
Petsafe
Philips Accessories
Philips Consumer Electronics
Philips Norelco
Philipsc
Phillip Mercier
Phillips
Phyto
Picci
Pioneer
Pirelli
PJ Mask
Pjxj
Playgro
Playtex
Pokemon
Power Rangers
Presonus
Price Pfister
Prince Lionheart
Princeton Tec
Proctor-Silex
Project MC
Protrack
Pure Encapsulations
Pure Inventions
Rainbow Light
Rainbow Loom
Rainbow Sandals
Ralph Lauren Perfume
Rasyan
Rayban
Rayware
Razer
Razor
Red Castle
Redkin
Reebok
Relic
Revlon
Ripple Junction
Rodan + Fields skincare
Rode
Rodial
Roger & Gallet
Rosetta Stone
Rubbermade
Rubie’S
Sachajuan
Safeguard
Safety 1St
Samsonite
Samsung
Sandisk
Sandisk Enterprise
Sanicat
Saponificio
Savfy
Savfyâ®
Scanpan
Scentio
Seastone
Sensa
Sephora
Sheffield
Shiseido
Shopkins
Showtime
Silvertrade
Siphotrol
Sk Ii
Skagen
Sketchers
Skip Hop Zoo
Skullcandy
Skyn Iceland
Slendertone
Smooshins
Snake Brand
Snoopy Sno-Cone Machine
SodaStream
Sodial
Sol Republic
Solar Brite
Solio
Somme Institute
Spark Cafe Cups
Speck
Speedo
Spigen
Squeezoos
srichland
St. Tropez
Stanley
Star Wars
Startech
Steel Glo
Steelseries
Step2
Stepping Stones