High Risk Brand List - What Not To Sell on Amazon
Updated: May 30, 2020
We are often asked if there are any brands which Amazon sellers should avoid selling to minimise the risk of an ASIN or account suspension. Our standard reply is that providing you have permission to sell the products and they are sourced from a reputable supplier who has written permission to sell the brand you will be fine.
Amazon drop shippers are at a high risk of an Amazon suspension for Intellectual Property complaints. Most drop shippers make the assumption that if Amazon allows them to list the product they have permission. This is not the case and multiple infringements will result in a suspension.
In the summer of 2019 Amazon introduced Amazons Top Brand feature which increased the competition in certain categories. Amazon takes two factors into consideration when awarding the honor: the amount of products a brand sells and how many different products they offer in the first place. In other words, companies that make a narrow range of goods, but sell a lot of them, are likely to be Top Brands.
We always advise Amazon Sellers to obtain copies of distribution letters, certificates etc before they list the products just in case Amazon request these as this would speed up the reinstatement time should the account or ASIN be suspended.
More companies are taking legal action to protect their brands and as a result Amazon continue to restrict brands. Sellers often believe that because they are not restricted to sell these products they can simply source the items and sell the products, this can cause huge implications. Many sellers are getting their accounts either temporarily or permanently suspended as a result.
We have put together a list of the 600 most common Amazon Gated brands that cause Amazon suspensions, this list is drawn up from over 6,000 Amazon Sellers that Thompson and Holt assessed between 2018 and 2020. The issues from these brands range from a very high risk to a moderate risk, some brands issue cease and desist emails. If your account is suspended due to listings high risk Brand contact Thompson and Holt for immediate help and assistance.
There are many Amazon third party services which offer help and assistance with ungating restricted Amazon brands, Amazon Sellers should carry out their own due diligence on these providers and satisfy themselves that they are not breaching Amazons ToS. It's also important that Sellers have a 'Good Seller Performance Measurement' as this will not harm any future applications for ungating categories.
Please note that this list is not exhaustive and is constantly being updated. If you know of any additional brands that have caused you issues please leave a comment at the bottom of this page or email us at email@example.com
List of Brands to be cautious of Selling on Amazon
A World Of Deals
Aden & Anais
Angels Fancy Dress
Ann Williams group
Art Of Shaving
Bargain Max Decals
Beats By Dre
Beauty by Earth