How Amazon increasing Buyer Suspensions can affect Seller accounts
Multiple reports are indicating that Amazon is clamping down on Buyer Suspensions in 2022 - and that can have an impact on Sellers.
At Thompson and Holt we have had numerous reports of Buyer Account closures that people have been struggling to appeal. What makes this worse is when that Buyer Account is linked to a Seller one, which we are seeing a lot of recently.
This can happen for a number of reasons. Some Dropshippers have been placing orders through the Buyer side of their Seller account and then have goods delivered directly to their customers.
A new directive from Amazon has referred to ”purchasing products in order to receive compensation directly from the Sellers” - this is the use of discount codes that are advertised in buyer groups on on social media.
There is also sales rank manipulation, where Sellers are buying their own products in a bid to bump them up Amazon’s lists. That has led to many Buyer and Seller accounts being closed. This is what you will hear from Amazon if one of these happens:
“We have closed your Amazon.co.uk account. We took this action because you have misused Amazon’s services. Examples of misuse include placing orders for your own products or purchasing products in order to receive compensation directly from the Sellers.”
When this occurs, Amazon account holders are having significant difficulties being reinstated on the site. But honest mistakes are also resulting in suspensions, with Thompson and Holt aware of the following having happened:
Account holders mistakenly buying the wrong size or quantity of a product on Amazon and then deciding to sell it on their platform, instead of returning it for a refund.
Sellers that have run out of stock ordering units from another Seller with an identical listing on Amazon.
Sellers noticing a rival offering an identical product at a much lower price, and buying in bulk to restock their own inventory.
A Seller placing a test buy from an alleged counterfeiter on their own Amazon listing.
Thompson and Holt managing partner Stuart White believes there is a simple solution for Sellers to avoid the above pitfalls. White explained: “At Thompson and Holt, our advice is clear - if you are selling on Amazon, don’t buy on the platform. It’s the most straight-forward way to avoid a multitude of possible suspensions.
“Rightly or wrongly, in Amazon’s view, any ordering of the same product that you sell is seen as sales rank manipulation. Your reason for buying might be entirely innocent, but that will count for nothing.
“If you have fallen victim to one of the scenarios outlined in this blog, contact Thompson and Holt immediately to get your account back online in the quickest time possible.”
If you have found yourself suspended while selling on Amazon, contact Thompson and Holt for a free LiveChat to get your Seller business back online as quickly as possible.