How do I appeal an Amazon Suspension
It can be a devastating and daunting blow - you’ve set up as an Amazon Seller and been informed that your Amazon account has been suspended. So how do you appeal an Amazon Suspension?
Every day this happens to hundreds of honest Amazon Sellers, many of whom have no idea why - and no idea what to do next. Most Amazon sellers are suspended for Seller performance issues such as late shipment, high ODR, inauthentic items, Intellectual property infringements, patent design infringements etc.
But Thompson and Holt managing partner Craig Gedey is an expert in the processes involved, and what it takes to get your Amazon account back up and running again as quickly as possible. Here he provides a clear step-by-step guide to what to do if your Amazon account gets suspended.
1. Don’t Get Angry
“I can still remember the first time I had my Amazon seller account suspended when I was running a business on the site and it was definitely a scary moment to start with,” Gedey explains. “It was something I’d never experienced before, I didn’t have any understanding of the processes involved, and to be honest my first reaction was to get angry. But that can be one of the worst things you can do, so definitely don’t fire off a panicked response to Amazon that could do more harm than good. It’s also worth knowing that you can have your account suspended even when you believe you’ve been operating correctly - it can be a genuine mistake that can be rectified. And this happens to hundreds of people every day.”
2. Understand why Amazon suspended your account
“Amazon selling privileges are usually removed for one of three main reasons” Gedey says. “They feel your performance as an Amazon Seller is dropping, and customer service is at the very centre of their business beliefs. You have violated one of their policies, or you are selling restricted product. You can find out exactly why your account has been suspended by checking your ‘Performance Notifications’ within Seller Central, and you should have received a notification titled ‘Your Amazon.com selling privileges have been removed’ with a list of ASINs (Amazon Standard Identification Numbers) that they believe have violated their policies.”
3. Get your information together
“Now you know why you’ve had your Amazon account suspended, you need to gather all the relevant information about why it has happened, getting to the bottom of the reason. You need to accept that you have made a mistake in Amazon’s eyes and look at ways to remedy that in future. They are going to want to hear exactly how you’re going to avoid the same situation happening again, so it’s very important to understand the reason why you’ve been suspended. Don’t waste time looking for excuses or trying to complain about Amazon’s systems to them - they don’t want to hear that and it won’t help your case.”
4. How to write an Amazon Plan of Action
“This is ultimately the key to getting your business back online,” Gedey stresses. “At Thompson and Holt we specialise in helping businesses write their Plan of Action once they’ve had their account suspended, because especially if it’s their first time, it’s difficult to know exactly what Amazon is looking for in that all-important install response. The first thing we always stress is do not copy and paste a generic Plan of Action from the internet - that is the worst thing you can do. The Amazon teams are well versed in these and it will actually work against you. Instead make sure you refer to specific details of having your own case and outline how you’re going to make sure they’re not repeated again in the future.”
5. Structure your Plan of Action correctly
“Poorly constructed Plans of Actions will not help your case. As a basic outline it should include an introductory paragraph, the description of the issue, your action steps to avoid repeat and a closing statement. Keep it concise and to the point without using long-winded, descriptive paragraphs - this isn’t an exercise in showing off your GCSE English skills. There’s plenty of material online that goes into great depth about the best structures, but that straight-forward approach will serve you well.”
6. Send your Amazon appeal to the right place
“Finally - and importantly - you need to make sure your Plan of Action goes to the right place,” Gedey concludes. “From the ‘Performance’ drop down in Seller Central, select ‘Performance Notifications’. Find the suspension notice that you received, click the ‘Appeal’ button, and then the ‘Appeal Decision’ button. In the form that’s provided, enter the details of your Plan of Action, and include a telephone number where you can be reached should there be any questions. Then click on ‘Submit Appeal’ and your Amazon Appeal will be sent to Seller Performance for review. ”
7. How long does it take to get Reinstated on Amazon?
You should receive a response to your appeal to having your Seller Account Suspended within 48 hours. If you have followed the above steps your Amazon Seller account should be reinstated.
If you have found yourself suspended while selling on Amazon, contact Thompson and Holt for a free LiveChat to get your Amazon Seller business back online as quickly as possible.