How Thompson and Holt can help Amazon sellers if suspensions hit
Amazon is an outstanding marketplace for growing businesses of all sizes - but it can be a minefield for entrepreneurs if things start to go wrong.
Amazon sellers can fall foul of the company’s rules in many different ways, several of them completely unintentionally.
You can be suspended for attempting to get better reviews by giving away products, having too many negative reviews, or even communicating with customers outside of Amazon’s systems. The same can happen if you are accused of selling counterfeit goods, or those that are copying another seller.
These suspensions have become increasingly automated, and in some cases can happen with little or no warning.
In a recent case study on CNN, Amazon seller Nida Kazmi told how her new business was suspended by the site with no explanation other than the reason was “proprietary”.
It took a total of two months of emailed appeals before Amazon reinstated her, but by that stage she had lost her place in the crucial search rankings and was stuck with a surplus of stock and no cash flow.
“After all that, I decided I can't continue with this,” said Kazmi, who eventually decided to pursue other career avenues. “You plug a lot of your money into buying the inventory up front, you have to. And they can just in a heartbeat turn the switch off.”
But it doesn’t have to be that way. Navigating the company’s suspensions can be very daunting for people new to the site, which is where companies such as Thompson and Holt can help with an Amazon reinstatement letter.
Amazon might insist that it is accessible by phone 24 hours a day for seller questions, alongside its online help services. But the harsh reality is that with such a high volume of businesses on site, at times it can take weeks or months to have suspensions lifted - which is where Amazon reinstatement letters through Thompson and Holt can help significantly.
Thompson and Holt managing partner Craig Gedey explains how the company can help those that are stuck in situations they are unfamiliar with and unable to deal with quickly.
He said: “Amazon is full of opportunities for business people selling their products, but the bottom line is that you have to play by their rules.
“Part of the deal of selling products on their site is that you sign up to those rules and regulations, and at times they can appear complicated and even daunting for people new to Amazon.
“But at Thompson and Holt we have a detailed knowledge of how the company operates, and by providing Amazon reinstatement letters we can quickly and effectively get you back on the site and selling goods usually within 24 hours.
“At times where it might seem overwhelming for new business looking to make a mark on Amazon, we can step in and help.”