The difference between men and women Amazon Sellers
Amazon prides itself on being an equal-opportunity selling platform - so why are only 26 percent of its third party sellers women?
That was among the eye-opening findings of a recent Jungle Scout survey of thousands of Amazon sellers.
The Jungle Scout data references answers from 1,046 respondents who have more than one year of experience selling on Amazon, and have at least one active listing. In addition, they sell in all 14 Amazon marketplaces, in all relevant Amazon product categories, and range in age from 18 to 80+.
Over two-thirds of Amazon sellers (69 percent) identified as ‘Male’. On the other hand, just over one quarter (26 percent) identify as ‘Female’, while five percent of sellers identify as ‘Other’.
In the wake of the recent International Women’s Day, it is interesting to look at the way the different sexes operate on the site.
Craig Gedey, the managing partner of Thompson and Holt, has identified the key findings.
Gedey said: “Among the most interesting results of the survey - particularly as we specialise in helping sellers that have been suspended - was the women follow Amazon’s rules and guidelines more than men. They tend to be more diligent in making sure they abide by the Business Solutions Agreement.
In addition, more men than women have used black hat tactics to deal with the competitiveness within their respective Amazon categories. Amazon has seller guidelines and certain codes of conduct that it views as acceptable. When practices are deemed acceptable they are referred to as ‘white hat’. On the flip side, those that violate Amazon’s approved techniques are known as ‘black hat’ tactics and can result in suspension.
Women spend less time and money launching their Amazon businesses while men are more likely to view their Amazon business as a hobby. More men than women prefer selling via private label, with 73 percent choosing that sales method compared to 65 percent of women.
Women, on the other hand, use online and retail arbitrage more than men do - 48 percent of women versus 31 percent of men.
Women spend less time and money launching their Amazon businesses. They also spend less time maintaining their listings once they’re live.The survey found that 65 percent of women spent $5,000 or less to get their Amazon businesses up and running; 35 percent spent less than $1,000.
Among men, 58 percent spent $5,000 or less to get started, and 2 percent spent $1,000 or less. A total of 39 percent of men spent more than $5,000 to launch their Amazon business, versus 31 percent of women.
Women also reported lower monthly earnings, and stated their lifetimes sales were lower, but sell across more categories than men.
It’s a fascinating insight into the difference between men and women on the site and compliments other findings into how men and women operate on Amazon.
Last month, the most common reason for suspension among female sellers on Amazon was for inauthentic items. For men, it was late shipment, perhaps indicating that their organisation is not as good, and reverting back to the Jungle Scout findings that women follow the rules more closely than men.
It’s clear that male and female sellers do use Amazon in different ways, and perhaps these findings will lead to both reviewing their approaches in future.”
If you have found yourself suspended while selling on Amazon and want to get back online in the quickest time possible, contact Thompson and Holt for a free LiveChat.