• Craig Gedey

The three-course plan to get your Amazon Account Reinstated

Updated: Sep 5, 2019

Having your Amazon Account suspended can be daunting, frustrating and damaging to your business.

Amazon might tell you how to appeal the removal of selling privileges, but experience and knowledge can be hugely beneficial when time is of the essence in getting back online.

There are numerous reasons why Amazon would suspend your Amazon Seller account, sometimes Amazon will provide the Amazon Seller with 72 hour notice email which states the reasons for the suspension. These reasons can include high Order Defect Rate (ODR), inauthentic items, late shipment, IP suspensions, related account plus many more.

Thompson and Holt has 18 years of expertise on the matter, and managing partner Craig Gedey has broken down the key issues into a three-course meal that will help ensure you avoid the equivalent of online food poisoning.

1. Eat your humble pie

“Basically, this means that you need to start by admitting your mistakes,” Thompson and Holt’s Gedey explains.

“This is what Amazon are looking for - not to get into some form of dispute where you protest your innocence and refuse to acknowledge that you have been in the wrong.

“Get to the root cause of the your suspension, accept that that is why your account has been suspended and then outline those issues as clearly as possible to Amazon.

“They will deal with cases that handle their appeals in this manner much quicker than ones denying any responsibility, or even worse, use abusive language as part of their defence.”

2. Keep the main course simple

“Nobody likes overly complicated food that has no taste or substance - and exactly the same applies to your Plan of Action,” Gedey says.

“Your Plan of Action needs to be based around two very basic principles - what you’ve done wrong, and what you’re going to do to put it right.

“It’s almost like writing an essay in which you outline how you’re going to approach it, and then concisely go through the key points of the issue. Over complicating matters or trying to be too descriptive is completely unnecessary, and more likely to extend the length of time it takes to reinstate your Amazon account.

“You need to make sure you address everything that’s relevant in your case, but do it in a clear, concise manner that’s easy to understand.

“The person dealing with your Plan of Action is not interested in long-winded apologies or attempted justifications - they want to know what’s gone wrong and how you’re going to make sure it doesn’t happen again.

“You Plan of Action should be no longer than a page long unless there are exceptional circumstances where a lot of factual  information needs to be provided.”

3. Don’t be afraid of a second dessert

“Your first Plan of Action could be rejected - that’s not uncommon and several studies and former Amazon Seller team members have confirmed that,” Gedey says.

“That is not the end of the process though, and you can resubmit a second, improved document.

“If that is the case though, you need to made sure you thoroughly review your first attempt, don’t think that simply switching round the order of your Plan of Action will fool the teams at Amazon.

“It will have been rejected because some information is missing, inaccurate, or not fully addressed - make sure you do that the second time around.”

Help is here

If you are still struggling with the process of having your Amazon Account Reinstated, or need to get back online in the shortest time possible, then Thompson and Holt are ready to help with their vast experience.

Gedey adds: “Thompson and Holt’s vast knowledge of the process can get you back selling as quickly as possible.

​“Writing a successful appeal letter and plan of action can be difficult, especially at a very stressful time for business owners. If you are not a confident writer or are unsure of what Amazon are asking for you should seek help, and that’s where we come in.”

If your situation requires immediate assistance please follow this link and speak to an Amazon Appeal Expert or alternately visit Thompson and Holt.

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