What is a Suppressed Amazon Listing?
Updated: May 30
Suppressed Amazon Listings occur when a product listing does not meet the site’s rigorous standards.
They can be surprisingly common and occur for a number of reasons, but the good news is that they are usually easy to fix. Here Thompson and Holt’s managing partner Craig Gedey outlines exactly what Suppressed Amazon Listings are, and what to do should you find yourself affected by the measure
Gedey explains: “It can come as a shock to see that one of your products has become suppressed by Amazon but there is no need to panic.
“The first thing to understand is that it can occur without you even realising it, because Amazon don’t automatically notify you of this process. Because of that, it’s important to keep a regular check of the status of all your listings on the site.
“To check for any that might have been suppressed by Amazon, go to the ‘manage inventory’ button found under the ‘inventory’ tab in Amazon Seller Central. If you do have any listing suppressions, you’ll immediately see a ‘suppressed’ button in the top navigation panel. If you don’t have any Suppressed Amazon Listings, you won’t be able to see that option.
“It’s also important to know at this point that Suppressed Amazon Listings are not visible to buyers, so will result in no sales while they are deactivated. Because of that it’s important to act quickly with them.”
Why have I got an Amazon Suppressed Listing?
“There could be several reasons for this,” Gedey continues. “Below are some of the common - and less common reasons.”
If your Amazon listing has been published without a main image, or if the images you have supplied to accompany your product do not meet Amazon’s required standards.
If you have tried to list an item that is prohibited from sale on Amazon.
If important information is missing, incomplete or invalid within the description of your product.
If your listing title has too many characters (more than 200 for most categories).
If you have listed your product without a defined category type.
If your listing violates one or more of Amazon’s selling policies.
Most of those are easily rectified. But there are other reasons that can be more problematic. They include the following.
Your listing is potentially a counterfeit item.
Amazon has received safety complaints about the item listed.
Amazon does not believe that you are the rightful owner of the product listed.
Amazon believes you are attempting to sell a used item as new.
Amazon believes you are attempting to sell an expired item.
What should I do to fix my Amazon Suppressed Listing?
Gedey continues: “Some of the above reasons are relatively straight forward. If there is an issue with the image you are using, choose one that meets Amazon’s criteria and edit your listing. The same can be applied to missing information, if your title has too many characters or if it’s missing a defined category. Once you’ve resolved all listed issues, Amazon should remove the suppression and your listing will become visible once more.
“If your listing is prohibited from sale, or violates Amazon’s selling policies then you may have to remove it.
“Other Amazon Suppressed Listings can be more problematic and time consuming but once you have identified why it has happened to your product, move to fix it or to outline to Amazon why you think they made an error - for example with a counterfeit item or a new or expired item.
“If you’re unsure how to fix a suppressed listing issue you should contact customer services through Amazon Seller Support. You can choose to contact them via email or phone - it’s worth noting that Amazon no longer provides a contact phone number and sellers are required to provide a contact number for an adviser to get back to them instead.”
How can I prevent products from being suppressed by Amazon again?
“Make sure you are constantly aware of the position of each of your Amazon listings as much as possible,” Gedey concludes. “Amazon constantly adjusts and evolves its listing requirements, so regularly check both their policy pages and your own product listings so you can quickly make any tweaks or changes that are needed.
“If you do find yourself dealing with product suppressions on a regular basis, contact Amazon Seller Support as they may be able to offer further guidance and support.”
What to do if you have been suspended for variations misuse?
Constant misuse of Amazons listings could cause an account suspension, this is something you want to avoid.
If you are suspended you need to first of all understand what you did wrong. Look at what you changed on your listings in the past 30 days. Nine times out of ten you will know.
Next you should go through all your listings and make sure they are compliant. Ask a colleague or another Amazon seller to check some of the listings you think might be vulnerable. A second review will always help.
Once you've reviewed your listings you should write your appeal and plan of action. Make sure you address Amazons concerns and understand the root cause of the issue.
If you have found yourself suspended while selling on Amazon, contact Thompson and Holt for a free LiveChat to get your Amazon Seller business back online as quickly as possible.