• Craig Gedey

Amazon to use video technology to vet new Sellers

Updated: May 30, 2020

The use of video conferencing technology has become more prevalent in many people’s work since the outbreak of the coronavirus pandemic.

People used to working in offices have been forced into communicating with colleagues over the internet, with it becoming part of many’s regular working days. And now Amazon is set to use the technology to vet would-be Sellers in an attempt to stop fraudsters using the platform.

The company has formally confirmed that the feature is being piloted in countries around the world, including the UK, the US, China, and Japan. The new verification tests began in person early in 2020 but switched to video conferencing technology in February as the coronavirus pandemic spread.

Amazon Seller Verification Video Call

It works by Amazon staff using video calls with prospective new Sellers to ensure that their identification and documents submitted in their Amazon seller application match with the person in question.

An Amazon spokesman confirmed: “Amazon is always innovating to improve the seller experience so honest entrepreneurs can seamlessly open a selling account and start a business, while also proactively blocking bad actors.

“As we practise social distancing, we are testing a process that allows us to validate prospective sellers’ identification via video conferencing. This pilot allows us to connect one on one with prospective sellers while making it even more difficult for fraudsters to hide.”

In recent years, Amazon has faced significant scrutiny over products sold by some third-party sellers, with an investigation by The Wall Street Journal finding thousands of items for sale on the platform that were mislabeled, banned, or had been declared unsafe by federal agencies. Counterfeiting has also been a major issue.

Amazon says its existing verification process for third-party sellers uses a combination of machine learning and human review to weed out suspected bad actors. The company said these processes stopped 2.5 million accounts from listing items for sale in 2019. The prevention of dishonest Amazon sellers will help existing honest Amazon sellers if Amazon Prime day 2020 is not cancelled.

Thompson and Holt managing partner Craig Gedey has backed Amazon’s move to introduce video vetting. He explained: “Anything that maintains high standards on the site and protects the Amazon Sellers operating in the correct manner has to be welcomed.

“Like just about every business in the world at the moment, Amazon is having to adapt to the changing landscape around it. That means an increased reliance on video conferencing technology.

“What this move shows is that despite the difficulties that the coronavirus pandemic is creating for everybody, Amazon still has a focus on helping its honest Sellers and clamping down on dishonest ones. How effective this will be is difficult to measure until later in the year but its a positive move.”

Amazon Seller Verification Video Interview Tips

Tips on how to prepare for an Amazon Seller verification call

These tips will help you prepare for the important verification call.

1. Dress smart and look professional - don't answer the call in your pyjamas, you want to create a good first impression.

2. Think about where you want to take the call, you don't want to take the call while you are on a busy factory floor or somewhere noisy, try to take the call in a quiet office or meeting room.

3. Have a pen and paper ready - you never know what notes you will need to make.

4. Have the registration details to hand, if possible have letter headed paper, ID, bills etc ready.

5. Keep calm, if you don't understand the question ask them to repeat the question. Take your time in answering the questions.

6. Make sure you have a good internet connection there is nothing worse than a delay on a video call.

Amazon Seller Verification Suspension

If you have found yourself suspended while selling on Amazon, contact Thompson and Holt who offer an Amazon appeal service for a free LiveChat to get your Amazon Seller business back online as quickly as possible.

THOMPSON & HOLT® - Amazon Appeal Experts. Suspended Amazon Seller Account Appeal Consultants. Amazon Specialists. 


We are an independent Amazon Specialist firm based in Manchester, United Kingdom which was established in 2014. Over the years Thompson and Holt® has grown to become one of the UK’s leading Consultants in Amazon Seller Suspensions.


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*There is no guarantee that your Amazon Seller Account will be reinstated and results can vary. No company can guarantee that your account will be reinstated. These figures do not include Sellers who did not follow advice.


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