8 Steps to Choosing The Best Amazon Appeal Company

So, you’re looking for an Amazon Appeal Company to represent you. There can be all sorts of reasons why you might want to engage the services of a Amazon Appeal Consultant: perhaps your account or ASIN is suspended due to:


Alternatively, you might require the services of an Amazon appeal company specialising in Amazon Policy violations – one who can help you with:

Whatever your Amazon problem is, finding the right Amazon consultant is crucial to successfully resolving that problem. But how do you go about finding an Amazon appeal expert that is right for you?


It’s a very good question. After all there appears to be dozens of Amazon appeal companies on Google as of January 2019. No one has the time to go through the websites of that many Amazon appeal firms, even if all of them had websites – which they don’t! So we’ve put together 8 tips that might just help you find the Amazon appeal firm that is right for you:


1. Recommendations from Amazon Seller friends and family are not the final word

Recommendations from people you know and trust are always useful when considering your representatives. A very high proportion of our new clients come to us because of recommendations from satisfied Amazon Sellers.

However, you should make sure that any firms recommended to you have Amazon appeal experts in the suspension which is relevant to your problem. If they do not, then you should not follow the recommendation. After all, if your friend recommends a Amazon appeal company because they did a good job of reinstating their Amazon account which was suspended for  selling inauthentic items, it does not make them best placed to conduct an ASIN appeal if the ASIN was suspended for infringing IP of the Rights Owner. 


2. A bigger firm does not necessarily mean a better firm

Just because a firm has a lot of Amazon appeal experts working for them, and a very large advertising budget, does not automatically make them the right Amazon appeal company for you.

At Thompson and Holt, we have taken over matters for Amazon sellers who originally instructed large Amazon Lawyer firms. Often one of the deciding factors in their decision to switch to us, is because our new clients felt they had not been receiving the care and personal attention they were entitled to expect. When this happens, it is understandable for those Sellers to have felt that they were just one Seller amongst the hundreds on the Amazon lawyers books.

Here at Thompson and Holt, every Seller receives the same high standard of professionalism, care, and attention. This stays true regardless of their suspensions value – whether it is potentially worth a million pounds or a much more modest sum.


3. You don’t always have to choose a firm which is local to you, or to your place of business

5 years ago, if you had an Amazon problem that required an Amazon appeal company, many people would have chosen a firm which was based close to them. Given that your only means of communicating with your Amazon appeal consultant would have been by writing and receiving letters, telephoning them from a landline, or actually making an appointment to go into the office, then choosing a local Amazon appeal company would have been a wise choice in most cases (although, even in those times, it was still crucial to make sure they had the necessary expertise to deal with your Amazon suspension).

Of course, there is nothing wrong in choosing to engage a local Amazon appeal company (provided they meet the other requirements we discuss in this article). We have many, many clients in the UK. It’s just that, with all the means of communication at our disposal nowadays, the local factor is far less important. Email, WhatsApp, WeChat, LiveChat, phones, all provide ways to keep in contact with your Amazon appeal consultant, 24/7.

What is far more important than your Amazon appeal consultant being local to you, is choosing the right consultant to act for you – irrespective of whether you are in America, for instance, and we are in Littleborough, UK.


4. Communication from your Amazon appeal consultants important. Not all firms get this right.

Many Sellers have switched to us from other Amazon appeal services. Poor communication from their old Amazon appeal company seems to be one of the biggest single factors for motivating Sellers to switch to us. We have often been told by those Sellers that the previous company ‘never took my calls’ or ‘never called back when they said they would’.  This understandably results in a feeling of being ‘in the dark’ about what was happening in their suspension.

Here at Thompson and Holt, you can contact us not only during working hours but in the evenings and at weekends, if emergencies arise. We keep up regular dialogue with our Sellers throughout the Amazon appeal process. This comes as second nature to us. If you become a client of Thompson and Holt, we will be liaising with you regularly to keep you in the picture throughout your appeal. Whichever of our Amazon experts handles your appeal, you will always be treated with courtesy, and in a pleasant manner, as we think these are important aspects of communication as well. Equally as important: we will speak to you in plain English and provide you with straight answers.

5. You are engaging an Amazon appeal company so this means you will have an experienced Amazon appeal expert handling your case

We understand that many clients want their case to be dealt with by an experienced, qualified Amazon appeal consultant who knows what success looks like.

Many of the Sellers who have asked us to take over their cases have explained to us the terrible experience of being the client of a ‘new firm’, where unqualified staff deal with serious Amazon suspensions without prior knowledge or experience. In many cases this leads to permanent suspensions and poor customer service.

Contrast this scenario with Thompson and Holt; if you take a look at our Customer reviews page you will see that, almost without exception, our team consists of experienced Amazon consultants, with many years of experience. 

6. It can be risky to choose an Amazon appeal company based on how quickly they say they can resolve your Amazon suspension

At Thompson and Holt, we are able to deal with a wide variety of Amazon services. The time it takes to successfully conclude these different kinds of appeals for our clients varies greatly. Not only does this vary according to the different types of suspension, but also within each category, depending on the individual suspension. Some suspensions, such as 'Related Accounts', will generally take longer to resolve than, writing, an Amazon plan of action for inauthentic claims.

As such, any promises that an Amazon appeal firm may make about concluding your suspension quickly – before they even have knowledge of your unique circumstances – should be taken with a healthy pinch of salt!

What is important is that you are assured your Amazon consultant will be determined as possible for you, whilst ensuring that the work is done to a very high standard. At Thompson and Holt, we are constantly keeping our clients informed as to the likely length of time each stage of their suspension. We don’t leave appeals drifting along. We deal with matters promptly as they arise. Our aim is to reinstate your Amazon account in the quickest possible time, without compromising on the level of service we provide you with.

7. Check our online reviews

When deciding which hotel to stay at, which film to watch, most of us rely on online reviews. Of course, not all online reviews – both good and bad – are not always fair, but usually an inauthentic review is easier to spot, Check out what our Sellers have said about our Amazon appeal services. Our reviews with Feefo can be found here: https://www.feefo.com/en-GB/reviews/thompson-and-holt. Make your own mind up!

8.Finally, go with your gut instinct…

Hopefully, the previous 7 tips have helped you to identify some useful considerations when choosing an Amazon Appeal Company that is right for you. However, after you have spoken with an Amazon appeal company that you may potentially instruct, the most important consideration is this: listen to your instincts.

How did the firm respond to your questions?
Were they courteous, pleasant and friendly, whilst coming over in a confident and professional manner?
Who would deal with your case if you were to instruct the company? 

If you have any questions or would like more information about our services please contact us by email or call us.

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"I was a little sceptical at first but desperate to get selling on Amazon. I completed the form on the website and sent a few emails Steven responded to my initial email within 15 minutes, I can remember it was 10 o’clock at night, I didn’t think anyone would answer. Steven put my mind at rest and explained that they deal with the same queries every week and for me not to worry – easy for him to say as this was my livelihood! He put an action plan together, he certainly knew the correct things to say to Amazon. If you have had your Amazon account suspended it’s the worst feeling ever - don't mess about making a plan of action yourself only to have it rejected by Amazon like I did. Speak to Thompson and Holt and leave it to the professionals you will have your account back. My Amazon account was up and running the very next day. I would definitely recommend Thompson and Holt to anyone looking for help."